Advertising
the birth of comparative advertising
this advertising is no longer content merely to vaunt the excellence of a particular product, but is concerned, first and foremost, to impugn the commercial competitor, to DISARM THE RESISTANCE OF CONSUMERS, by denigrating their position, or merely their reticence.
this advertising is no longer content merely to vaunt the excellence of a particular product, but is concerned, first and foremost, to impugn the commercial competitor, to DISARM THE RESISTANCE OF CONSUMERS, by denigrating their position, or merely their reticence.
posted by Vinqo Denken at 4:20 AM
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